About · Vienna, AT
I'm Azur, a Vienna-based product designer working across UX, UI, research and product strategy. For the past six years, I've designed software for hospitality, influencer marketing and publishing alongside teams in Austria, Canada and Bosnia.
I work across the entire design process, from understanding the problem and mapping user flows to prototyping, testing and refining the final interface. I'm most at home turning complicated requirements into products that feel clear, useful and considered.
I also enjoy the space between design and development. That includes building design systems, writing documentation people actually use, and creating lightweight tools that help ideas survive the journey from design to production.
Capabilities
- User Research
- Information Architecture
- Design Systems
- Interaction Design
- Prototyping
- Data Analysis
- Python
- LLM Evaluation
- AI Integration
- Usability Testing
Languages
Bosnian / Croatian / Serbian (native) · English (C2) · German (C1)
Experience
Jun 2023 to Present
UX/UI Designer · Hotelkit GmbH
Salzburg, AT (Remote)
Design across an established hospitality SaaS. Owned the AI features, including Smart Compose, Semantic Search and Chat Assistant. Established user research from scratch with more than 20 studies and built the mobile design system.
Feb 2022 to May 2023
UX/UI Designer · Bix Influencer Marketing
Toronto, CA (Remote)
Sole designer on a two-sided creator marketplace, from concept and IA to production UI. The go-to-market strategy I shaped reached 1,000+ users in the first month.
Nov 2019 to Feb 2022
UX/UI Designer · Glide Tech
Tuzla, BA
Sole designer on a CMS for journalists, plus 3 client apps and 20+ websites, translating business requirements into intuitive products.
Education
2020 to 2023
MSc Human-Computer Interaction
FH Salzburg / University of Salzburg
2015 to 2019
BA Graphic & Multimedia Design
American University in Bosnia & Herzegovina